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We spend weeks perfecting the prospectus. We obsess over open day speeches. We A/B test the admissions landing page. But how much time do we spend analyzing how we speak to each other? In most schools, internal communications run on autopilot: a legacy mix of Friday emails, briefing notes, WhatsApp groups, corridor conversations, and the occasional all-staff meeting. It works. Sort of.  Until it doesn't. If you're noticing signs of "information fatigue" among staff, or if key

Schools often separate marketing, communications, and admissions, which leads to fragmented messaging and missed opportunities. When these functions work together as one cohesive team, schools tell a clearer story, build stronger community trust, and create a more consistent and effective enrolment journey from first enquiry to enrolment and beyond.