Archive

Schools often separate marketing, communications, and admissions, which leads to fragmented messaging and missed opportunities. When these functions work together as one cohesive team, schools tell a clearer story, build stronger community trust, and create a more consistent and effective enrolment journey from first enquiry to enrolment and beyond.

When schools face admissions difficulties, it can be tempting to look outward for solutions, such as investing in costly advertising campaigns or hiring outside agencies. While these approaches may bring short-term visibility, they can distract from what truly matters: building trust within the community by strengthening internal relationships and promoting key strengths. These are the strongest messages we can convey to prospective families.